Seda Arakelyan defines the visual language and user experience of SXZ UNIVERSE. She designs interfaces and interaction flows with a focus on clarity, balance, and ease of use.
Her work is centered on making complex functionality feel simple and intuitive. Every element is designed with attention to structure and readability, ensuring that users can navigate the product without friction.
Working closely with product and engineering, Seda ensures that design decisions are aligned with real functionality. This results in an experience that is consistent, practical, and refined in everyday use.
Explore the Full Catalog
Dozens of watch faces — minimalist, hybrid, tactical, aviation. Find the one that fits your wrist on our catalog or grab it straight from Google Play.