Vlad Atasyan defines the direction and structure of SXZ UNIVERSE. He is responsible for product vision, system logic, and the consistency of the overall ecosystem.
His approach is based on clarity and purpose — every feature, interaction, and decision is designed to serve a specific role within the product. Rather than building isolated functions, he focuses on creating a cohesive system where all parts work together naturally.
In addition to product development, Vlad leads strategy and positioning, including growth, monetization, and long-term scalability. His work connects technical execution with real user needs, ensuring that the product remains both functional and relevant over time.
Articles by Vlad
Regulator Timekeeping: From Observatories to Modern Aviation
Explore the fascinating evolution of "Regulator" timekeeping—from the silent halls of 18th-century observatories to the high-stakes environment of modern aviation—and discover how SXZ UNIVERSE is reimagining this horological heritage for the digital age.
EcoGridleMod™: Redefining AMOLED Smartwatch Efficiency
A proprietary display technology built into every SXZ UNIVERSE watch face. Discover how intelligent pixel management extends smartwatch battery life by up to 40%—without compromising premium design.
Explore the Full Catalog
Dozens of watch faces — minimalist, hybrid, tactical, aviation. Find the one that fits your wrist on our catalog or grab it straight from Google Play.